About the Visionary

Anita Murphy - Founder & Visionary

I am wife, mother, and creator of this brand with a purpose and a powerful message to share. Meeting my dad for the first time at 13, I  didn’t initially understand the impact of his absence. As an adult, I realized how deeply it mattered. This brand was born from that realization. It's not just as a label but a mission to honor men like my dad and husband. And to emphasize that *Dad Does Matter!* This is more than just a brand—it's a brand with a purpose.

#DDMISABRAND💪🏾

#DDMISPURPOSE‼️