Anita Murphy, wife, mother, and creator of this brand with a purpose, has a powerful message to share. Meeting her dad for the first time at 13, she didn’t initially understand the impact of his absence. As an adult, she realized how deeply it mattered. This brand was born from that realization, not just as a label but as a mission to honor her dad and husband, and to emphasize that *Dad Does Matter!* This is more than just a brand—it's a brand with a purpose.

#DDMISABRAND💪🏾

#DDMISPURPOSE‼️